COMPANY
LAURASTAR in 2012
| Activities | The world’s leader manufacturer and distributor of innovative top-of-the-range ironing systems. |
| Director | Jean Monney, CEO and President of the Board |
| Number of employees | Approx. 230 |
| Subsidiaries | Switzerland, Germany, France, Belgium, the Netherlands |
| Export | Export sales to more than 40 countries |
| Highlights | 2.2 million products sold worldwide In Switzerland, 25% of households own a LAURASTAR product Inventor of LAURASTAR PROFESSIONAL IRONINGTM Inventor of the LAURASTAR iiTM - INTELLIGENT INNOVATIONS programme Numerous design and technology awards |
History
| 2010 | LAURASTAR celebrates its 30th anniversary with 2 million products sold worldwide. |
| 2008 | Launch of the MAGIC i-S6 ironing system equipped with LiiGHTTM technology. Launch of the trendy FASHIONCOVER ironing board cover designed by Astrid Mueller, available in limited edition. |
| 2007 | Launch of the MAGIC i-S5 ironing system and EVOLUTION i-G5 steam iron equipped with CLiiCKTM technology. Launch of the trendy FASHIONCOVER ironing board cover designed by Stéphane Ducret, available in limited edition. |
| 2005 | Launch of seven new products in two ranges, replacing all existing products. New brand identity. |
| 2003 | Launch of the MAGIC EVOLUTION II ironing system featuring a new multi-directional soleplate. |
| 2002 | Launch of the STEAMUP, the first fast heating steam generator. Awards: Reddot, International Forum Design. Launch of the MAGIC EVOLUTION ironing system with a built-in adjustable vacuum / blower. |
| 1999 | Extension of the range to include steam generators with the launch of the STEAMAX. Awards: International Forum Design, Chicago Good Design. |
| 1996 | Launch of the MAGIC ironing system, which combines an ironing table and built-in vacuum and blower. |
| 1992 | Opening of the production centre for LAURASTAR irons and acquisition of technical patents. |
| 1986 | Launch of the PREMIUM, the very first professional ironing system suitable for domestic use. |
| 1980 | Foundation of LAURASTAR. |
Where to find us
LAURASTAR headquarters are situated in Châtel-St-Denis in Switzerland.
Its subsidiaries are located in Germany, France, Belgium and Holland.
