LAURASTAR in 2012
|Activities||The world’s leader manufacturer and distributor of innovative top-of-the-range ironing systems.|
|Director||Jean Monney, CEO and President of the Board|
|Number of employees||Approx. 230|
|Subsidiaries||Switzerland, Germany, France, Belgium, the Netherlands|
|Export||Export sales to more than 40 countries|
|Highlights|| 2.2 million products sold worldwide
In Switzerland, 25% of households own a LAURASTAR product
Inventor of LAURASTAR PROFESSIONAL IRONINGTM
Inventor of the LAURASTAR iiTM - INTELLIGENT INNOVATIONS programme
Numerous design and technology awards
|2013||Launch of the Laurastar Lift portable steam stations range.|
|2012||Launch of the Laurastar Pulse ironing system equipped with pulsed steam technology.|
|2010||LAURASTAR celebrates its 30th anniversary with 2 million products sold worldwide.|
|2008||Launch of the MAGIC i-S6 ironing system equipped with LiiGHTTM technology.
Launch of the trendy FASHIONCOVER ironing board cover designed by Astrid Mueller, available in limited edition.
|2007||Launch of the MAGIC i-S5 ironing system and EVOLUTION i-G5 steam iron equipped with CLiiCKTM technology.
Launch of the trendy FASHIONCOVER ironing board cover designed by Stéphane Ducret, available in limited edition.
|2005|| Launch of seven new products in two ranges, replacing all existing products.
New brand identity.
|2003||Launch of the MAGIC EVOLUTION II ironing system featuring a new multi-directional soleplate.|
|2002|| Launch of the STEAMUP, the first fast heating steam generator.
Awards: Reddot, International Forum Design.
Launch of the MAGIC EVOLUTION ironing system with a built-in adjustable vacuum / blower.
|1999|| Extension of the range to include steam generators with the launch of the STEAMAX.
Awards: International Forum Design, Chicago Good Design.
|1996||Launch of the MAGIC ironing system, which combines an ironing table and built-in vacuum and blower.|
|1992||Opening of the production centre for LAURASTAR irons and acquisition of technical patents.|
|1986||Launch of the PREMIUM, the very first professional ironing system suitable for domestic use.|
|1980||Foundation of LAURASTAR.|
Where to find us
LAURASTAR headquarters are situated in Châtel-St-Denis in Switzerland.