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COMPANY

LAURASTAR in 2012

History

Where to find us


LAURASTAR in 2012

Activities The world’s leader manufacturer and distributor of innovative top-of-the-range ironing systems.
Director Jean Monney, CEO and President of the Board
Number of employees Approx. 230
Subsidiaries Switzerland, Germany, France, Belgium, the Netherlands
Export Export sales to more than 40 countries
Highlights 2.2 million products sold worldwide
In Switzerland, 25% of households own a LAURASTAR product
Inventor of LAURASTAR PROFESSIONAL IRONINGTM
Inventor of the LAURASTAR iiTM - INTELLIGENT INNOVATIONS programme
Numerous design and technology awards

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History

2013 Launch of the Laurastar Lift portable steam stations range.
2012 Launch of the Laurastar Pulse ironing system equipped with pulsed steam technology.
2010 LAURASTAR celebrates its 30th anniversary with 2 million products sold worldwide.
2008 Launch of the MAGIC i-S6 ironing system equipped with LiiGHTTM technology.
Launch of the trendy FASHIONCOVER ironing board cover designed by Astrid Mueller, available in limited edition.
2007 Launch of the MAGIC i-S5 ironing system and EVOLUTION i-G5 steam iron equipped with CLiiCKTM technology.
Launch of the trendy FASHIONCOVER ironing board cover designed by Stéphane Ducret, available in limited edition.
2005 Launch of seven new products in two ranges, replacing all existing products.
New brand identity.
2003 Launch of the MAGIC EVOLUTION II ironing system featuring a new multi-directional soleplate.
2002 Launch of the STEAMUP, the first fast heating steam generator.
Awards: Reddot, International Forum Design.
Launch of the MAGIC EVOLUTION ironing system with a built-in adjustable vacuum / blower.
1999 Extension of the range to include steam generators with the launch of the STEAMAX.
Awards: International Forum Design, Chicago Good Design.
1996 Launch of the MAGIC ironing system, which combines an ironing table and built-in vacuum and blower.
1992 Opening of the production centre for LAURASTAR irons and acquisition of technical patents.
1986 Launch of the PREMIUM, the very first professional ironing system suitable for domestic use.
1980 Foundation of LAURASTAR.

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Where to find us

LAURASTAR headquarters are situated in Châtel-St-Denis in Switzerland.

 

Its subsidiaries are located in Germany, France, Belgium, Holland and Hungary.


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