COMPANY
Our philosophy
The expert and consumer’s ally
LAURASTAR sees ironing as an act of really caring for fabrics and seeks to make everyday tasks easier for its customers by offering them increasingly effective ironing solutions, that enable them to devote more time to their loved ones and to leisure pursuits.
LAURASTAR in 2010
| Activities | The world’s leader manufacturer and distributor of innovative top-of-the-range ironing systems. |
| Director | Jean Monney, CEO and President of the Board |
| Number of employees | Approx. 200 |
| 2009 turnover | Approx. CHF (Swiss francs) 63 million / € 42 million |
| Subsidiaries | Switzerland, Germany, France, Belgium, the Netherlands |
| Export | 70% of turnover generated from export, of which 53% is from Europe Export sales to more than 40 countries |
| Highlights | 2 million products sold worldwide In Switzerland, 25% of households own a LAURASTAR product Inventor of LAURASTAR PROFESSIONAL IRONINGTM Inventor of the LAURASTAR iiTM - INTELLIGENT INNOVATIONS programme Numerous design and technology awards |
History
| 2010 | LAURASTAR celebrates its 30th anniversary with 2 million products sold worldwide. |
| 2008 | Launch of the MAGIC i-S6 ironing system equipped with LiiGHTTM technology. Launch of the trendy FASHIONCOVER ironing board cover designed by Astrid Mueller, available in limited edition. |
| 2007 | Launch of the MAGIC i-S5 ironing system and EVOLUTION i-G5 steam iron equipped with CLiiCKTM technology. Launch of the trendy FASHIONCOVER ironing board cover designed by Stéphane Ducret, available in limited edition. |
| 2005 | Launch of seven new products in two ranges, replacing all existing products. New brand identity. |
| 2003 | Launch of the MAGIC EVOLUTION II ironing system featuring a new multi-directional soleplate. |
| 2002 | Launch of the STEAMUP, the first fast heating steam generator. Awards: Reddot, International Forum Design. Launch of the MAGIC EVOLUTION ironing system with a built-in adjustable vacuum / blower. |
| 1999 | Extension of the range to include steam generators with the launch of the STEAMAX. Awards: International Forum Design, Chicago Good Design. |
| 1996 | Launch of the MAGIC ironing system, which combines an ironing table and built-in vacuum and blower. |
| 1992 | Opening of the production centre for LAURASTAR irons and acquisition of technical patents. |
| 1986 | Launch of the PREMIUM, the very first professional ironing system suitable for domestic use. |
| 1980 | Foundation of LAURASTAR. |
Where to find us
LAURASTAR headquarters are situated in Châtel-St-Denis in Switzerland.
Its subsidiaries are located in Germany, France, Belgium and Holland.
