History

A family business devoted to making you look better since 1980

The birth of Laurastar, like all wonderful stories, began with a chance meeting. At the beginning of the 1980s, an innovative Swiss entrepreneur partnered with an Italian engineer. They had a single goal: to beautify your life. How? By creating an ironing board with an integrated, professional steam generator to provide all of steam's beneficial effects, at that point inaccessible to the general public. The result? Unrivalled ironing quality to enhance the beauty of your clothes as well as purify them by killing 99.9% of bacteria.
17th to 19th centuries
1980
1980
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history