Our 4 pillars

trust day after day

Every day Laurastar's teams work passionately to understand your changing needs. We love excellence and design because they help us to serve you better. Whether in their shapes, colours or ergonomics, all our products combine beauty with simplicity and effectiveness. You can always count on Laurastar to make life healthier and more beautiful.
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Innovate constantly to make life more beautiful

Spirit of innovation

Innovation has been a key Laurastar objective since its creation. Teams of researchers and engineers are always designing new high-tech products. That's how we have revolutionised ironing techniques. Because Laurastar is always ahead of the curve, we can anticipate your desires and meet your most demanding expectations.

Always build to last

Stop obsolescence

Combating planned obsolescence is a question of respect. For you and for the planet. Waste is a major problem today. To change things, we have to create products that are built to last. From the preliminary design stage onwards, our engineers and designers strive to develop long-lasting, reliable, high-quality products that undergo intensive testing so you don’t have to consume more than necessary. Laurastar products are designed to stay with you for a generation. And to prove to you that this is no empty promise but a reality, Laurastar is committed to repairing its products for a minimum of 10 years.
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Always remain one step ahead of a trend


Design is of paramount importance for Laurastar. Since the company was founded, Laurastar's designers have always been ahead of trends. Not only to bring you beautiful, elegant products. But also and most importantly to offer you the best possible ergonomics, to make your life simpler and more beautiful. Our quest for excellence is regularly rewarded with international prizes.

Always exceed the highest expectations

Swiss know-how

To beautify your clothes and your everyday life, Laurastar stays true to one principle: always exceed the highest expectations. Swiss know-how is a global benchmark because of a constant quest for the highest standards in quality, precision and aesthetics.
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